LIVE IN AWE

SPEC CAMPAIGN FOR AMERICAN WASTE ENTERPRISES | ART DIRECTION & PRODUCTION DESIGN

DIRECTED BY MITCHELL GREENBERG

A story of reinvention, creative freedom, and unexpected connection. Live in AWE follows a waste-facility worker whose discovery of a discarded red sweater inspires a journey beyond the monotony of her everyday life. Through contrasting color palettes, carefully constructed environments, and expressive wardrobe choices, the film explores the transformative power of creativity and the beauty of giving discarded things new life.