LIVE IN AWE
SPEC CAMPAIGN FOR AMERICAN WASTE ENTERPRISES | ART DIRECTION & PRODUCTION DESIGN
DIRECTED BY MITCHELL GREENBERG
A story of reinvention, creative freedom, and unexpected connection. Live in AWE follows a waste-facility worker whose discovery of a discarded red sweater inspires a journey beyond the monotony of her everyday life. Through contrasting color palettes, carefully constructed environments, and expressive wardrobe choices, the film explores the transformative power of creativity and the beauty of giving discarded things new life.
ART DIRECTION & VISUAL DEVELOPMENT
Developed the project's visual language in collaboration with the director and cinematographer, using color and environmental contrast to communicate the character's emotional journey. Sourced the riverside location, designed and dressed the warehouse and bedroom sets, contributed to wardrobe color selection, and collaborated on shot compositions to maintain a cohesive visual narrative.